Fundamentals of Marketing Management (Chartered Institute of Personnel and Development)

Duration: 12 Weeks

Marketing is a basic function in any organizational management. For any product or service to be successful, it is important that it is communicated in the right way, to the right people, at the right time and in the right place! This is the main function of marketing. This course will explain what marketing is all about in the simplest of terms and lay the foundation to the pathway of excellence in marketing.

Who Can Pursue?

■ Students who have completed Higher Secondary or
graduation in any discipline is eligible to pursue this course.
■ Professionals are interested in the up-gradation of their career.
Modes of learning
Online / In Class

Course component

■ Difference between marketing and selling
■ Targeting strategies
■ Differentiation parameters
■ Branding
■ Channel design and management

Certification

■ Certification from Interlanguage And Career Academy
(ILCA)
■ Dual certification by Foreign Universities.